Less than a week into the Tokyo 2020 Olympic Games, one of the big talking points has been the changes in the way TV rights are structured, and what this has meant for viewers trying to access different Olympic sports and events from across the UK and Ireland.
The way in which broadcasting and digital media rights are sold for Olympic Games coverage is not entirely straight-forward. Jonny Madill seeks to give some context and break down why this year's Games are different, as well as look at what this might mean for the future of sports media rights in the UK and Ireland.
The full article by Jonny Madill can be accessed here.
