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The BackPage Weekly · Long reads

Featured
The BackPage Podcast: Susie Cirilli and Arianna Criscione
Podcast, Sports
Daniel Geey
The BackPage Podcast: Susie Cirilli and Arianna Criscione
Podcast, Sports
Daniel Geey

Daniel Geey spoke with Susie Cirilli and Arianna Criscione about the women's football landscape in the UK and US.

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Podcast, Sports
Daniel Geey
What The UK Gambling Reform Means For The Sports Industry
Sports
Jonny Madill
What The UK Gambling Reform Means For The Sports Industry
Sports
Jonny Madill

The UK DCMS has finally published its government White Paper on gambling reform. This piece breaks down some of the key issues and takeaways for sport and esports.

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Sports
Jonny Madill
The BackPage Podcast: Mark Cowan
Podcast, Sports
Daniel Geey
The BackPage Podcast: Mark Cowan
Podcast, Sports
Daniel Geey

Mark Cowan, CEO of Entourage Sport & Entertainment, on talent acquisition, sports management and the future of the industry

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Podcast, Sports
Daniel Geey
‘It’s only live once!’: Football Broadcasting Pay-Walls and Changing Attention Habits
Sports, Football
Sheridans Sport
‘It’s only live once!’: Football Broadcasting Pay-Walls and Changing Attention Habits
Sports, Football
Sheridans Sport

Florentino Perez and countless other football administrators believe the game needs to change to cater for changing viewing habits and shortened attention spans. Many believe it’s more nuanced than that. Whilst we certainly have more distractions readily and constantly available to us, with endless social media streams, instant messages and email at our fingertips on mobile phones, tablets and other screens, young people are regularly spending hours on YouTube, Tiktok, Fortnite, Netflix, Roblox and plenty of other platforms.

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Sports, Football
Sheridans Sport
Going public? Sports disciplinary proceedings in light of the racism allegations in cricket
Sports
Kieran Mercer
Going public? Sports disciplinary proceedings in light of the racism allegations in cricket
Sports
Kieran Mercer

As has been widely reported, in June of this year, the England and Wales Cricket Board (the “ECB”) charged seven individuals with regulatory breaches arising from racism allegations. The allegations were made by former Yorkshire bowler, Azeem Rafiq, against former teammates and coaches. Yorkshire was also charged over its alleged mismanagement of allegations that were brought to its attention.

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Sports
Kieran Mercer
The New FIFA Agent Regulations – Some Initial Thoughts
Sports, Football
Sheridans Sport
The New FIFA Agent Regulations – Some Initial Thoughts
Sports, Football
Sheridans Sport

With FIFA publishing its new Agent Regulations (FFAR) in early January, many agents, lawyers and industry professionals alike have been reading the small print to understand the potentially seismic changes impacting the industry. Whilst this isn’t a comprehensive note on the FFAR, it highlights some of the pressing issues for agents, lawyers, national associations and FIFA to consider.

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Sports, Football
Sheridans Sport
The ending of the Arizona Cardinals and Kyler Murray Addendum story holds key lessons for sports teams, brands, and agencies
Sports
Nii Anteson
The ending of the Arizona Cardinals and Kyler Murray Addendum story holds key lessons for sports teams, brands, and agencies
Sports
Nii Anteson

In this article, Nii considers the key takeaways from the story for sports teams, brands and agents when negotiating ambassador and endorsement deals with athletes/talent.

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Sports
Nii Anteson
Team Performance Bonuses in Transfer Agreements: An Integrity Risk?
Football, Sports
Alex Harvey
Team Performance Bonuses in Transfer Agreements: An Integrity Risk?
Football, Sports
Alex Harvey

Most fans who tuned in to the final round of EPL matches will have witnessed a thrilling finale to the season in which two west-midlands clubs, Aston Villa and Wolves, ultimately played a decisive role in the title race.

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Football, Sports
Alex Harvey
Partnering with Crypto Brands: What Are the ‘Need-to-Knows’ for Sports Rights Holders?
Sports, Web 3.0
Alex Harvey
Partnering with Crypto Brands: What Are the ‘Need-to-Knows’ for Sports Rights Holders?
Sports, Web 3.0
Alex Harvey

Over the past few months, we’ve seen a number of traditional sports rights holders enter into lucrative sponsorship deals with crypto brands, with obvious financial incentives and the attractive commercial opportunities associated with tapping into a younger and more digitally-native audience that’s embracing the world of Web3, blockchain and the metaverse.

However, partnering with a crypto brand undoubtedly brings with it significant additional risk - both from a commercial and legal standpoint, but also from a wider reputational perspective – and in this article Alex Harvey and Jonny Madill look to identify some of those risks and explore ways in which rights holders across the sports and esports industries can seek to mitigate them.

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Sports, Web 3.0
Alex Harvey
Web Summit 2021
Sports, Football, Podcast
Daniel Geey
Web Summit 2021
Sports, Football, Podcast
Daniel Geey

Former professional footballers Sol Campbell, Louis Saha and Arianna Criscione talk with Sports Lawyer Daniel Geey about Life After Football

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Sports, Football, Podcast
Daniel Geey
Esports - Why are athletes continuing to enter the space and what are the opportunities?
Esports, Sports
Jonny Madill
Esports - Why are athletes continuing to enter the space and what are the opportunities?
Esports, Sports
Jonny Madill

Jonny Madill was a guest contributor for Jordan Williamson’s blog “Face of the Brand”, which explores and shares insights on the unique relationships between brands and ambassadors. Jordan is Commercial Manager at global sports agency CSM Sport & Entertainment.

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Esports, Sports
Jonny Madill
LawInSport Podcast: How to approach networking in the sports industry
Sports, Podcast
Daniel Geey
LawInSport Podcast: How to approach networking in the sports industry
Sports, Podcast
Daniel Geey

Daniel Geey recently spoke on the LawInSport podcast series about networking in the sports industry.

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Sports, Podcast
Daniel Geey
Unvaccinated players and the challenges facing sport: What is the legal position?
Sports
Sheridans Sport
Unvaccinated players and the challenges facing sport: What is the legal position?
Sports
Sheridans Sport

Jonny Madill and Ollie Raggett have put together this article aimed at breaking down the legal position in the UK and Ireland - with a focus on whether sporting clubs and bodies can make being vaccinated a pre-condition of athletes competing, and the wider issues at play.

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Sports
Sheridans Sport
Dan and Omar Show
Football, Sports, Podcast
Daniel Geey
Dan and Omar Show
Football, Sports, Podcast
Daniel Geey

In the latest episode of the Dan and Omar Show, Daniel Geey and Omar Chaudhuri discuss the Newcastle United takeover, piracy and the Owners & Directors Test; the value of playing WC qualifiers against San Marino and Andorra; and the UK's 3pm TV black-out rule.

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Football, Sports, Podcast
Daniel Geey
Covid-19: Unvaccinated but not unprotected
Entertainment, Sports
Nii Anteson
Covid-19: Unvaccinated but not unprotected
Entertainment, Sports
Nii Anteson

Given recent reports of the relatively low uptake of the vaccine among Premier League and English Football League players, this article from Nii Anteson considers whether the same situation could conceivably occur in those leagues.

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Entertainment, Sports
Nii Anteson
NFTs in Sport and Entertainment
Entertainment, Sports, Web 3.0
Sheridans Sport
NFTs in Sport and Entertainment
Entertainment, Sports, Web 3.0
Sheridans Sport

We speak to four key industry leaders and get their insights on the trends, opportunities and challenges, and their own experiences of working in the space in the past 12 months.

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Entertainment, Sports, Web 3.0
Sheridans Sport
World Football Summit, Madrid
Sports, Football
Daniel Geey
World Football Summit, Madrid
Sports, Football
Daniel Geey

Daniel Geey attended the World Football Summit in Madrid last month to moderate the panel 'A responsibility for success: Ushering in sports governance over the next decade'.

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Sports, Football
Daniel Geey
PODCAST: HOW TO LEAD AND MANAGE A SERVICE BUSINESS IN SPORT
Sports, Entertainment, Podcast
Sheridans Sport
PODCAST: HOW TO LEAD AND MANAGE A SERVICE BUSINESS IN SPORT
Sports, Entertainment, Podcast
Sheridans Sport

Andrew Nixon and Daniel Geey spoke to SportsPro senior contributor Matt Rogan about what goes on under the bonnet at a sports service company, from the demands of a typical working day to the balance between working in the business – bringing in fees – and working on it by leading and managing.

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Sports, Entertainment, Podcast
Sheridans Sport
TOKYO 2020: WHY THESE OLYMPIC GAMES ARE DIFFERENT WHEN IT COMES TO MEDIA RIGHTS, AND WHAT IT MEANS FOR VIEWERS AND FOR SPORT IN THE UK AND IRELAND
Sports, Entertainment
Jonny Madill
TOKYO 2020: WHY THESE OLYMPIC GAMES ARE DIFFERENT WHEN IT COMES TO MEDIA RIGHTS, AND WHAT IT MEANS FOR VIEWERS AND FOR SPORT IN THE UK AND IRELAND
Sports, Entertainment
Jonny Madill

Less than a week into the Tokyo 2020 Olympic Games, one of the big talking points has been the changes in the way TV rights are structured, and what this has meant for viewers trying to access different Olympic sports and events from across the UK and Ireland.

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Sports, Entertainment
Jonny Madill
SHERIDANS x THINKJAM: FRANCHISE VALUE: CONSUMER PRODUCTS, IP AND MARKETING
Sports, Entertainment, Podcast
Daniel Geey
SHERIDANS x THINKJAM: FRANCHISE VALUE: CONSUMER PRODUCTS, IP AND MARKETING
Sports, Entertainment, Podcast
Daniel Geey

Sheridans have teamed up with Think Jam for a series of open and recorded conversations on Clubhouse with industry leaders in tech, media and entertainment.

For our second session we discussed the fascinating topic of Franchise Value: Consumer Products, IP and Marketing with our special guest Jonathan Sands. Jonathan is founder and CEO of Artistic License, whose amazing career has seen him work with a range of global entertainment brands such as James Bond, Stars Wars and Harry Potter.

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Sports, Entertainment, Podcast
Daniel Geey
WHAT BRANDS ARE LOOKING FOR
Sports
Chris Paget
WHAT BRANDS ARE LOOKING FOR
Sports
Chris Paget

Chris Paget spoke to Athlete 365 about some of the key considerations for athletes and brands when negotiating and navigating brand partnerships, sponsorships and endorsements.

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Sports
Chris Paget
BEHIND SPORT SHINE THE SPOTLIGHT ON SHERIDANS SPORTS TEAM
Sports
Sheridans Sport
BEHIND SPORT SHINE THE SPOTLIGHT ON SHERIDANS SPORTS TEAM
Sports
Sheridans Sport

Alex Harvey and Ollie Raggett recently sat down with Behind Sport to provide their insight on what goes on behind the scenes in the Sheridans Sport team. They discuss the trends we are seeing in the industry and the range of clients we represent, as well as offering their thoughts on their dream clients.

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Sports
Sheridans Sport
RULE 40 AND TOKYO 2020
Sports
Jonny Madill
RULE 40 AND TOKYO 2020
Sports
Jonny Madill

Whilst the focus is understandably on the action on the field of play, the Olympic Charter’s “Rule 40” is a central issue in the wider context of the Games, especially when it comes to an athletes’ name, image or sporting performance being used in advertising in connection with Tokyo 2020.

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Sports
Jonny Madill
SHERIDANS x THINKJAM: NFT DISCUSSION
Sports, Web 3.0, Podcast
Daniel Geey
SHERIDANS x THINKJAM: NFT DISCUSSION
Sports, Web 3.0, Podcast
Daniel Geey

Sheridans have teamed up with Think Jam for a series of open and recorded conversations on Clubhouse.

For the first Clubhouse conversation, they explored the world of NFTs and how the entertainment and sports industries can innovate in this space.

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Sports, Web 3.0, Podcast
Daniel Geey
MEDICALS AND TRANSFER AGREEMENT: CLUBS BEWARE
Sports
Nii Anteson
MEDICALS AND TRANSFER AGREEMENT: CLUBS BEWARE
Sports
Nii Anteson

Negotiating transfers during the final days of the transfer window is usually a pretty pressurised environment for clubs, players and agents alike. Successfully completing a transfer in that often frenetic time necessarily requires accepting a level of commercial risk.

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Sports
Nii Anteson
NFTs and Digital Collectibles
Entertainment, Sports, Web 3.0
Sheridans Sport
NFTs and Digital Collectibles
Entertainment, Sports, Web 3.0
Sheridans Sport

In the first of a series of insight pieces from the Sheridans Sport team, we aim to answer some of the key questions about NFTs.

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Entertainment, Sports, Web 3.0
Sheridans Sport
Nii Anteson appeared on Al Jazeera
Entertainment, Sports
Nii Anteson
Nii Anteson appeared on Al Jazeera
Entertainment, Sports
Nii Anteson

Nii Anteson appeared on Al Jazeera to provide his insight on Caster Semenya's decision to take her case to the European Court of Human Rights.

Read More →
Entertainment, Sports
Nii Anteson
M&C SAATCHI SPORTS & ENTERTAINMENT ESPORTS WEBINAR: HOW TO PLAY THE GAME
Sports, esports, Entertainment
Jonny Madill
M&C SAATCHI SPORTS & ENTERTAINMENT ESPORTS WEBINAR: HOW TO PLAY THE GAME
Sports, esports, Entertainment
Jonny Madill

‘Esports: How to Play the Game’ – aimed at exploring the many routes into the esports industry for brands and discussing the key issues to consider when creating an authentic and credible presence within esports.

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Sports, esports, Entertainment
Jonny Madill
AH linkedin article pic5.png
Sport, Football
Alex Harvey
Fantasy Premier League: Aston Villa’s ban, integrity issues, and the potential headache for Premier League clubs
Sport, Football
Alex Harvey

With over 7 million participants worldwide, Fantasy Premier League (FPL) is the most popular fantasy football game out there, with users selecting teams from real players and scoring points for goals, assists and clean sheets.

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Sport, Football
Alex Harvey
AN SLBA webinar.PNG
esports
Andrew Nixon
Sports Law Bar Association of Ireland esports webinar: "Rise of the machine"
esports
Andrew Nixon

Andrew Nixon joined Trev Keane, Head of Esports at Epic Global Agency to speak about esports on a webinar hosted by the Sports Law Bar Association of Ireland.

Read More →
esports
Andrew Nixon
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Sheridans Solicitors LLP trading as Sheridans is a limited liability partnership, registered in England and Wales with registered number OC453624. The registered office is Sheridans, 76 Wardour Street, London, W1F 0UR, United Kingdom. Sheridans Solicitors LLP is regulated by the Solicitors Regulation Authority of England and Wales with registered number 8011321. We use the word 'partner' to refer to a member of the LLP, or an employee or consultant who is a lawyer with equivalent standing and qualifications. A list of members' names and a list of those non-members who are designated as partners is open to inspection at the registered office. VAT no. 232728372.

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