The Business of Women’s Football
Teaming up with B-Engaged and Relo Metrics, Sheridans | Sport hosted an event surrounding women’s football on 1 August 2023.
The event brought together key industry figures in the commercial side of women’s football (as well as those who should be investing in or contributing to the space), for a day of content and networking, to tie in with the FIFA Women’s World Cup. The content celebrated the growth of women’s football and asked challenging questions on the state of the game across different pillars (from sponsorship, to media rights, to athlete deals, to growing the game generally).
The morning finished by watching England secure a place in the knockout stages of the 2023 FIFA Women’s World Cup, with a comfortable 6-1 victory against China.
Banking on Women’s Football: A Partnerships Case Study with Southampton FC, Starling Bank & Relo Metrics
Speakers:
Ore Abiona, Commercial Marketing Manager at Southampton FC
Ellie Cross, Marketing Manager at Starling Bank
Maya Herm, Senior Manager, Customer Success & Strategy at Relo Metrics
Future of the Women’s Game - What’s Next?
Speakers:
Lucy Sanga, Head of Women’s Sport at Department of Culture, Media & Sport
Jane Purdon, Director at Women in Football
Mark Britton, Managing Director & Co-Founder at Soccer Supplement
Erin Cuthbert, Professional Football Player at Chelsea FC & Scotland
Alexandra Adey, Senior Partnerships Manager at Spotify
Play Our Way: The Commercial Proposition Around Women’s Football
Speakers:
Juliet Aldersley, Senior Partnerships Manager at B-Engaged
Maya Herm, Senior Manager, Customer Success & Strategy at Relo Metrics
Shane Campbell, Head of Strategy, Commercial, Sponsorships & Partnerships at Manchester United
Jonny Madill, Partner & Sports Lawyer at Sheridans | Sport
Creative Showcase
Speakers:
Flo Williams, Women’s Sport Lead at Matta
Maya Herm, Senior Manager, Customer Success & Strategy at Relo Metrics